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Our Story

Our Story

We started the company in 2017 in San Diego, one of the nation’s healthcare  hubs.  As doctors and IT geeks, we saw firsthand many inefficiencies in the puzzled US healthcare system that can be eliminated with 21st century technologies. 

We base our work on a simple principle – that there is no better place to heal than home. We developed a way to avoid unnecessary travel, waiting and worry when you don't feel well.  Instead of you going to a clinic, we bring the clinic to you. With point-of-care diagnostics, AI, secure cloud data-bases and telemedicine, we can do it. 

Team

Gelena Lifchitz MD PhD, MPH

CEO

Internal medicine doctor, healthcare management specialist, entrepreneur, 19LABs board member, and SkolTech University faculty.

Educated at UCLA School of Public Health and Ural State Medical Academy (Internal Medicine, Cardiology, Clinical Pharmacology).

Harley Orion

Marketing Strategy Advisor

Veteran marketing executive with over 20 years of experience as both an agency director and chief marketing officer; with clients including fast-growing Inc 500 firms. Key areas of expertise include go-to-market strategy, branding, digital marketing, SEO and conversion rate optimization.

David Aaron PhD

CTO

Software architect and space engineer. 20+ years of experience in software development, data security, medical and consumer devices connectivity and user-friendly interfaces.

Former Apple Macintosh engineer, NASA-RosCosmos space debris detection program architect, and Founder of the Advanced Education Center for Software Development Training.

Mike Macias MD

Medical Director

Emergency medicine physician (UCSD, Temecula Valley Hospital), founder of Bread and Butter Ultrasound, Systems Clinical Ultrasound Director and avid digital health educator at 22 hospitals across California, co-author of The Pocus Atlas and creator of free medical education sites, including EM Curious, UCSD Ultrasound. 

Teresa Sunder Prince RDMS, B.Sc, MBA

Business Development

Licensed and practicing clinician. Leadership roles at ResMed, Siemens Healthineers, and General Electric in a variety of customer-facing roles.  Key areas of expertise: business development, marketing, and product development.

Gregory A. Pecchia D.O. FACOFP

Strategic Advisor

Physician/Geriatrician, Administrator, Educator and Medical Informatics Consultant with 32 years of private and health system group medical practice experience, multi-office group management, and hospital, managed care organization operations experience within a variety of leadership positions, including implementation of medical software solutions (Eisenhower Medical Center, WU Health University, House Call Doctors Medical Group).

Katherine Savchuk

Community Outreach Coordinator

Volunteer support and coordination of community outreach for testing, diagnostics and public health education programs.

Student at The Bishop's School (La Jolla)

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